$949.95 $1,899.00 50% Off
An endurance road bike, the Norco Valence Carbon delivers refined, long distance stability and comfort in a sleek, race-ready package. The ARC Endurance system integrated into this carbon frame and fork delivers unrivaled vibration damping, while the super stiff Power Chassis pedaling platform is the source of the bike’s punchy acceleration and a highly responsive ride feel – rewarding riders who like to get up out of the saddle. Add your favorite components to build the Valence C into a machine that eats mile after mile, and will go far as you can dream.
$1,139.95 $1,899.95 40% Off
The Revolver 9XX1 HT 29er is designed for one thing—annihilating your competition. With hair-trigger acceleration, this carbon hardtail frame translates every ounce of energy into forward motion to blast you ahead of the pack. Surge up climbs and charge through rocky trail with precision—this Revolver is loaded with powerful potential. Framekit includes headset, seatpost clamp, and rear thru axle.
$1,319.00 $2,199.00 40% Off
The Norco Aurum A7 offers a World Cup-proven design in a premium alloy frame. This 650B-wheeled downhill race and park bike combines their most advanced mountain technologies including Gravity Tune, 200mm A.R.T. suspension and an integrated shuttle guard. Latin for gold, the Aurum delivers high-speed control and durability for full days in the park or racing against the clock.
$1,359.95 $1,699.95 20% Off
Developed amid the rugged landscape and abundant precipitation of Canada’s Pacific Coast, the new Threshold Aluminum is perfect for any rider looking to get down and dirty at their first cross race. Featuring the same race-proven geometry and ARC technology of the Threshold Carbon, the Threshold Aluminum delivers race-ready performance along with all the versatility you expect from a ’cross machine. Specifically designed for single speed aficionados, the Threshold Aluminum Single Speed embodies simplicity and reliability. Featuring an aluminum frame paired with a carbon fork, this bike is both lightweight and responsive. TRP Hylex hydraulic brakes provide unrivaled stopping power, while the WTB Speed Disc i19 rims and Schwalbe X-One tires ensure stable footing on rough terrain.
$1,599.95 $1,999.95 20% Off
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame. As the ultimate DH park rig, the Aurum Aluminum will happily churn out park lap after park lap throughout the season. 200mm of front and rear travel deliver excellent suspension performance and will turn the roughest terrains into smooth rides. Originally developed in collaboration with Norco Factory Racing, the bike’s World-Cup racing heritage will also put any passionate downhill racer to the forefront when racing against the clock.
$1,649.95 $2,749.95 40% Off
For big wins in high-stakes competition, Norco's Tactic SLR Force won't let you down. The sub-800g ultra high-modulus carbon frame is designed for demanding race situations, providing aggressive body positioning for sprinting performance. When you're ready to drop the hammer, this speed machine will deliver uncompromising responsiveness and explosive acceleration. Direct-mount brakes give you increased aerodynamics and better modulation, and the stiff, full carbon fork instills confidence at speed with its precise handling. Everyone knows that stiffness is king when it comes to power transmission, but vibration damping keeps you fresh, and the Tactic's seatstays provide just enough forgiveness for a great balance of compliance and performance.
$1,799.95 $2,999.95 40% Off
The Revolver 7XX1 FS is a featherweight full-suspension cross-country carbon race weapon forged with cross-country performance for efficient power transfer, and Norco's gravity-fueled pedigree for poised bump compliance. Explosive acceleration. Magnetic trail tracking. Shoot first and annihilate your competition—this 27.5-inch Revolver is loaded with powerful potential. Framekit includes a RockShox Monarch RL rear shock, headset, rear thru axle, and seatpost clamp.
$1,823.00 $3,799.00 52% Off
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum will have you stoked about the refined composure of this speed fiend's character. Precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control, while the RockShox Vivid RC2C Coil rear shock returns a supple, planted feel and big-hit capability when you need it most. The Aurum — Latin for “gold” — earned its name by turning the most challenging terrain features into advantages over other riders. Devour steep, gnarly sections with high-speed control and push your limits whether you’re doing park laps or racing against the clock.
$1,839.95 $2,299.95 20% Off
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
$2,099.95 $3,499.95 40% Off
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum might have you stoked about the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. The Aurum C7.1 Framekit includes a Fox Float X2 Factory rear shock and Norco 142x12 thru axle.
$2,879.95 $3,599.95 20% Off
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
$2,879.95 $3,599.95 20% Off
The Range Carbon is the ideal Enduro bike, purpose-built to rip downhill with category-bending capability. Available in 27.5" and 29" models, the Range Carbon features modern Enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently but unleashes its full potential when pointed downhill - delivering confidence-inspiring stability and control for serious speed over technical terrain. Race an Enduro, shred gnarly single-track with friends, or skip the pedaling and do a few laps of the bike park - the Range Carbon is the ultimate accomplice.
$3,439.95 $4,299.95 20% Off
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world in pursuit of gold. - Aurum HSP Full Carbon Frame: Lightweight and durable full carbon fiber frame for improved stiffness-to-weight ratio, increased vibration damping and maximum strength - Gravity Tune: Ensures optimal body position and ideal front/rear weight distribution for riders of all sizes to deliver superior handling and control at high speeds - A.R.T. Suspension: The most extreme iteration of Norco’s proven A.R.T. suspension philosophy to date. Optimized for DH race purposes delivering superior grip, support, and control on steep and rough terrain - Adjustable Front Center: Allows riders to make easy adjustments to the bike’s front center and wheelbase length for quick and easy fit and setup tuning - 27.5" or 29” wheels: offering M-XL riders a choice of wheel sizes to further fine-tune handling characteristics based on their riding style
$4,199.95 $5,999.00 30% Off
An endurance road bike, the Norco Valence Carbon delivers refined, long distance stability and comfort in a sleek, race-ready package. The ARC Endurance system integrated into the frame and fork delivers unrivaled vibration damping, while the super stiff Power Chassis pedaling platform is the source of the bike’s punchy acceleration and a highly responsive ride feel – rewarding riders who like to get up out of the saddle. Effortlessly select from among 22 speeds with the crisp, self-adjusting Shimano Ultegra Di2 electronic drivetrain, and enjoy the all-conditions confidence and power you can only get from hydraulic disc brakes. DT Swiss provides strength and aerodynamics with their lightweight PR1600 DICUT wheels, ready to go the distance on 28mm Maxxis Rouler rubber, while Norco cockpit pieces provide all-day comfort and seamless control.
$4,349.95 $5,399.95 19% Off
This feather-light racing bike delivers the speed and strength needed for any climb, race, or ride. Langma is handcrafted for the toughest climbers, aspiring racers, seasoned competitors, and passionate cyclists alike, and is the secret weapon for charging the breakaway. Langma is built to fly up steep grades and long climbs, and is fit for endless switchbacks. The slender tubing and light weight combine for quick accelerations so you can conquer the climbs, power through flats, rail technical descents, and attack the group! This bike is a true companion for a determined rider. Features: - High-performance Advanced-grade composite frame - Advanced-grade composite fork with full composite OverDrive 2 steerer - Giant SLR0 composite WheelSystem with Giant Gavia Race 0 tubeless tires - Shimano Ultegra Di2 11-speed electronic componentry - Shimano Ultegra brakes
$4,439.95 $7,399.95 40% Off
Step up to Norco's Aurum Carbon 7.2 and watch new lines open up all over the mountain. Designed by and for World Cup racers, the Aurum Carbon sails over doubles, floats through rock gardens, and accelerates like a dragster at the Bonneville Salt Flats. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when maching through hacked-out tracks. And because DH bikes experience some of the roughest riding conditions in the world, Norco’s Armorlite resin and integrated frame guards throughout bolster impact resistance, so you can focus on charging the mountain. Heading it all up, RockShox's Boxxer Team fork delivers 200mm of travel to soak up big hits, while Norco’s A.R.T. suspension with Gravity Tune powers a RockShox Vivid RC2C coil shock for the perfect blend of big-hit compliance with pedaling efficiency. DT Swiss EX 471 rims laced to DT 350 hubs are lightweight, sturdy, and ready to rally the gnarliest runs. Delivering 7 speeds of DH-specific gearing is SRAM’s X01 DH drivetrain with a Race Face Respond DH crank, and SRAM’s Guide RS 4-piston brakes help you brake late with confidence. The on-point build is finished off with a Race Face Respond bar and a WTB High Tail DH saddle. Look out new lines, here you come.
$5,199.95 $6,499.95 20% Off
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP2 rides on a RockShox Boxxer RC fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's GX DH 7-speed drivetrain puts dependable shifting at your fingertips, while Code R 4-piston brakes have great lever feel and tons of power to help you make your fastest times. Wide WTB rims and Maxxis Minion tires, a Race Face bar, and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
$5,299.95 $5,899.95 10% Off
With a high-performance frame and tunable power, this premium full-suspension trail bike gives you the power, confidence and control to take your off-road adventures to a new level. This premium level full-suspension bike is made for trail and enduro riding. The Trance E+ SX Pro features 140mm of Maestro rear suspension technology,160mm travel in the front, and Giant’s SyncDrive Pro motor technology, delivering 360 percent support. The lightweight yet strong ALUXX aluminum frame is seamlessly integrated with the updated 500Wh downtube EnergyPak. The RideControl ONE features user-friendly buttons that are easy to use and out of the way.
$6,399.95 $7,999.95 20% Off
Tackle big mountain trails or screaming enduro runs. This proven lightweight trail machine does it all with speed. Whether you’re pinning on a number for a weekend enduro race or ripping laps on your favorite local trails, Trance Advanced delivers cutting edge performance so you can climb faster and descend with more control. Now featuring 140mm of rear suspension travel and 150mm up front, plus the superior all-rounder performance of 27.5-inch wheels, this progressive trail bike has been updated to perform even better on technical trails. The refined Maestro suspension system includes a new Trunnion mount shock and Advanced Forged composite rocker arm, which makes the whole chassis lighter and stronger. And overall frame geometry has evolved with shorter chainstays and a longer toptube for confident handling on aggressive terrain. - Advanced-grade composite mainframe with 140mm of Maestro suspension and clearance for 2.6 tires - RockShox Pike RCT3 Solo Air 150mm-travel fork with Boost thru-axle - RockShox Super Deluxe RT Remote Trunnion mount rear shock - Giant TRX 0 Composite WheelSystem with Maxxis High Roller II tubeless tires - SRAM X01 Eagle 1x12-speed drivetrain with SRAM Guide RSC hydraulic disc brakes
$6,559.95 $8,199.95 20% Off
Rip through backcountry singletrack, blaze new lines and feel fearless on any terrain with the playfully agile Intrigue. Intrigue is back as a corner carving, descent dominating, composite frame that leads the charge with Liv’s 3F design and uses our Advanced Composite material. So you can focus on soaking up experiences rather than bumps, Intrigue offers 140mm of rear suspension and a 150mm suspension fork on an ultra-light, torsionally stiff Advanced Forge Composite linkage, along with 27.5-inch tubeless Boost wheels that can accommodate higher volume tires up to 2.6-inches. Guided by Liv’s 3F Design Philosophy, Intrigue is fully women's-specific, meaning it has a frame geometry, composite layup and shock tuning created for women by women. With improved pedaling efficiency and an aggressive trail riding position, including lengthened top tube and shortened stem, the Intrigue is eager to encounter edge and beyond. Intrigue is complete with sleek internal cable routing and side pull front derailleur compatibility. Top Performance Trail Maestro Suspension, Advanced Composite tuned for women, no-compromise finish. Balanced Agility With a versatile 140/150mm platform and 27.5-inch wheels compatible up to 2.6-inch tires, Intrigue is a dream for both climbing agility and downhill control. Truly Dialed for Women Using Liv’s 3F Design Philosophy combined with suspension testing conducted by women for women, and tuned to perfection through iterations of prototype testing with athletes. Why We Love It Striking the perfect balance of the all-around-capable mountain bike, Intrigue nimbly charges through rock gardens, makes quick work of uphills, and takes a skillful stance on steep or winding descents. Intrigue is designed to expand horizons and boost every rider to her peak. This bike is a must-have for determined dirt-driven women looking to push their riding further.
$7,599.95 $9,499.95 20% Off
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP1 rides on a RockShox Boxxer Air fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's X01 DH 7-speed drivetrain puts precise gearing at your fingertips, while Code RSC 4-piston brakes help you make your fastest times with excellent modulation and power. A DT Swiss EX 511 wheelset, Deity handlebar and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
$8,399.95 $10,499.95 20% Off
This ultra lightweight road racing bike with innovative aero features delivers the speed and cutting edge needed for any race, climb or road ride. The Langma Advanced SL is engineered with our lightest composite frame material to take you to the next-level of road riding. The ultra-light frame is an ally on the steepest climbs, and the slender tubing gives an aerodynamic advantage. The downtube tapers to a thicker square-shape at the PowerCore bottom bracket, which creates an extremely lightweight and fast racing machine, without compromising strength or pedal stiffness. With Liv’s 3F design philosophy and cutting-edge aerodynamic innovations on a compact frame design, this nimble and strong bike provides the winning advantage on every effort, from mountainous road races to aggressive criteriums. Langma Advanced SL is now offered in the QOM version, with a 34T cassette and compact crank you can spin up those steeps and snatch that coveted crown.
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