$1,319.00 $2,199.00 40% Off
The Norco Aurum A7 offers a World Cup-proven design in a premium alloy frame. This 650B-wheeled downhill race and park bike combines their most advanced mountain technologies including Gravity Tune, 200mm A.R.T. suspension and an integrated shuttle guard. Latin for gold, the Aurum delivers high-speed control and durability for full days in the park or racing against the clock.
$1,599.95 $1,999.95 20% Off
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame. As the ultimate DH park rig, the Aurum Aluminum will happily churn out park lap after park lap throughout the season. 200mm of front and rear travel deliver excellent suspension performance and will turn the roughest terrains into smooth rides. Originally developed in collaboration with Norco Factory Racing, the bike’s World-Cup racing heritage will also put any passionate downhill racer to the forefront when racing against the clock.
$1,823.00 $3,799.00 52% Off
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum will have you stoked about the refined composure of this speed fiend's character. Precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control, while the RockShox Vivid RC2C Coil rear shock returns a supple, planted feel and big-hit capability when you need it most. The Aurum — Latin for “gold” — earned its name by turning the most challenging terrain features into advantages over other riders. Devour steep, gnarly sections with high-speed control and push your limits whether you’re doing park laps or racing against the clock.
$2,099.95 $3,499.95 40% Off
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum might have you stoked about the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. The Aurum C7.1 Framekit includes a Fox Float X2 Factory rear shock and Norco 142x12 thru axle.
$2,879.95 $3,599.95 20% Off
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
$3,439.95 $4,299.95 20% Off
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world in pursuit of gold. - Aurum HSP Full Carbon Frame: Lightweight and durable full carbon fiber frame for improved stiffness-to-weight ratio, increased vibration damping and maximum strength - Gravity Tune: Ensures optimal body position and ideal front/rear weight distribution for riders of all sizes to deliver superior handling and control at high speeds - A.R.T. Suspension: The most extreme iteration of Norco’s proven A.R.T. suspension philosophy to date. Optimized for DH race purposes delivering superior grip, support, and control on steep and rough terrain - Adjustable Front Center: Allows riders to make easy adjustments to the bike’s front center and wheelbase length for quick and easy fit and setup tuning - 27.5" or 29” wheels: offering M-XL riders a choice of wheel sizes to further fine-tune handling characteristics based on their riding style
$4,299.00 $4,699.95 9% Off
From city streets to bumpy backroads, this versatile, drop-bar E-bike gives you the power to venture far on gravel roads, dirt roads, any route you dream up. This new E-bike gives you the power to ride from suburban streets to rugged rural back roads with efficiency and control. It’s a great way to experience adventure on ever-changing terrain and feel the freedom to extend your range. The ALUXX SL aluminum frameset has a SyncDrive Pro motor that's powered by Yamaha. This advanced system delivers smooth acceleration on paved roads, gravel, or dirt. It also includes wider tires and integrated rack mounts, so you can customize your adventure with fenders, racks, or whatever other adventure accessories you need. Unlimited adventure Powerful SyncDrive Pro motor, light and durable ALUXX SL aluminum frame, and smooth-riding tubeless tires give you the ability to ride any road, any route. Powerful, integrated battery All-new, EnergyPak Smart 375 compact battery delivers 375Wh of pedaling support and is seamlessly integrated into the frame for a sleek overall profile. Longer range Long-lasting battery and optional EnergyPak Plus range extender allows you to ride farther without running out of power.
$4,499.00 $4,999.95 10% Off
With its purpose-built geometry, excellent weight distribution, and integrated power, the Road-E+ Pro keeps you going strong on busy commutes and every road riding adventure you can imagine. The SyncDrive Pro motor can reach 170rpm cadence and a powerful 80Nm of torque output. New this year is the integrated compact 375Wh EnergyPak. Tubeless tires provide a smoother ride, protection from flat tires, and lower rolling resistance. With its 6-sensor Smart Assist technology and RideControl ONE command center, all integrated with a sporty ALUXX SL frameset, the Road-E+ Pro is the choice for performance-minded road riders looking to climb higher mountains and ride longer distances. Powerful performance SyncDrive Pro motor is engineered for performance riding. With a max 170rpm cadence output, 80Nm of torque, and five support modes, it helps you conquer climbs with ease. Longer distance The new integrated EnergyPak Smart 375 compact battery delivers 375Wh of power and is built with the highest energy density possible—so you can ride longer and cover greater distances. Smooth control Giant Tubeless Ready wheels and tires offer lower rolling resistance, a smoother ride quality, and improved puncture protection. - ALUXX SL aluminum frame - Advanced-grade composite fork - Shimano Ultegra drivetrain - Shimano Ultegra hydraulic disc brakes - Giant P-R2 Disc wheels - Giant SyncDrive Pro motor
$7,599.95 $9,499.95 20% Off
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP1 rides on a RockShox Boxxer Air fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's X01 DH 7-speed drivetrain puts precise gearing at your fingertips, while Code RSC 4-piston brakes help you make your fastest times with excellent modulation and power. A DT Swiss EX 511 wheelset, Deity handlebar and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
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